You’ve created your blog, Twitter® and Facebook® accounts. Now what? Where else can you capture those eyeballs? Connect with your audience through video. With camera phones and recorders being so affordable, videos can happen anywhere and anytime (as many overexposed celebrities can tell you).

Last month during the National Association of REALTORS® conference in San Diego, Clarus REsource® raffled off a Flip™ video camera. Much to her delight, Corona REALTOR® Sharon Koziel of The Western Group won the $300 prize just by signing up for her Clarus member benefit through the Inland Gateway Association of REALTORS®. We’ll check out her progress in future weeks.

Beyond listing presentations and home amenities (if you watch Millionaire Dollar Listing, Madison recently used one of these cameras to capture an ocean view selling point for international buyers), agents can use these to advertise their other skills and market expertise.

Northern California REALTOR® Russ Boyd stars in his own monthly market update via YouTube™.

The reports Boyd shows during the end of his show were generated from Clarus MarketMetrics®. Easily exportable charts allowed him to visually explain the differences in the two different markets that the Bay Area is experiencing. And beyond giving his audience the overview of each county, Boyd encourages the public to contact him for additional local market statistics.

Try it out. And if you’re publishing Clarus MarketMetrics® reports in a unique way, let us know about it! clarus@car.org

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